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Monthly Archives: July 2017

Where Is The Candle Industry Going?

Candles have been around since 3000 B.C. In the last five years, the candle industry has been recovering from the recession. People just didn’t have the disposable income for them. But that is now changing and people are beginning to buy candles again, especially with new scents and colors being introduced. Not only that, but candles are also great product for home decor.

The types of candle products being produced today are votive candles, pillar candles, jar candles, container candles, taper candle and many other types of candles, which are usually the more creative type. If you are in the or are looking to enter the candle industry, the only obstacle in terms of competition are lower priced imported candles and substitutes that continue to grow in market share such as flowers. Nonetheless, the candle industry is expected to grow at an annual rate of 3.1 percent according to an IBIS World industry world report.

The IBIS World industry report on candles determined that the key factors for success in the candle industry are:

  • Increased savings in costs gained by increased level in candle production
  • Introduction of premium products
  • Having the ability to alter the production of candle products according to what the market wants.

There is about 10,000 different candle scents and about 2000 varieties available in the U.S., usually in gift shops, supermarkets, drug stores, discount stores, home decor stores and department stores. Don’t let that scare you away. What seems to be working great is the use of the Internet and social media to better advertise candle fragrances. Also about 35 percent of the revenue from candles are made during the holiday season, primarily November and December. The candle industry is not a bad one to enter if you can have a bit of innovation and determination. You’ll need a solid manufacturing partner and dealing with a contractor that has experience in the industry like Arizona Natural Resources will get you off to a great start. For more information or inquiries about quality candle manufacturing, feel free to contact us.

By |July 20th, 2017|Research & Development, Sales & Marketing|Comments Off on Where Is The Candle Industry Going?

Top Three Trends In The Cosmetics Industry

Do you have interest in the cosmetics industry? Do you have a cosmetic product idea or are looking for a good idea based on the direction where the industry is heading? Here some of the top trends of the cosmetics industry that can perhaps help you in your future endeavors.

Eco-Friendliness and Sustainability

Like many other industries, the cosmetics has and is continuing to lean more towards eco-friendliness and sustainability. This means consumers are looking for cosmetics products that are made organically or from raw materials that don’t play a role in harming the environment. Companies invest a lot of money in research and innovation in products not made from harmful materials, that are sustainable and are not lacking in quality. Vegan products are very common now.

Part of sustainability is recycling, so consumer choices will come down to things such as the type of packaging the product has and whether it is recyclable or reusable. Then comes labeling, which is important in terms of transparency. Make sure all the information about how the product is made available.

Social Media in High Definition

Social media is becoming effective in helping consumers make purchase decisions. People with a good eye can see through the Photoshop effects a social media campaign uses in their pictures. It is important that if products are going to be promoted in action, then they should work as they are shown. This is where professionals such as make-up artists come along. Many have gathered strong social media followings on Instagram and Youtube, so it is important to form strong relationships with them.

Men

Cosmetics for just women is a thing of the past. The trend towards more men using cosmetics products has risen. Products for men such as balms and shaving creams are more popular than ever. Men’s grooming products are something to consider, as it is a growing market.

By |July 7th, 2017|Sales & Marketing|Comments Off on Top Three Trends In The Cosmetics Industry