Candles have been around since 3000 B.C. In the last five years, the candle industry has been recovering from the recession. People just didn’t have the disposable income for them. But that is now changing and people are beginning to buy candles again, especially with new scents and colors being introduced. Not only that, but candles are also great product for home decor.

The types of candle products being produced today are votive candles, pillar candles, jar candles, container candles, taper candle and many other types of candles, which are usually the more creative type. If you are in the or are looking to enter the candle industry, the only obstacle in terms of competition are lower priced imported candles and substitutes that continue to grow in market share such as flowers. Nonetheless, the candle industry is expected to grow at an annual rate of 3.1 percent according to an IBIS World industry world report.

The IBIS World industry report on candles determined that the key factors for success in the candle industry are:

  • Increased savings in costs gained by increased level in candle production
  • Introduction of premium products
  • Having the ability to alter the production of candle products according to what the market wants.

There is about 10,000 different candle scents and about 2000 varieties available in the U.S., usually in gift shops, supermarkets, drug stores, discount stores, home decor stores and department stores. Don’t let that scare you away. What seems to be working great is the use of the Internet and social media to better advertise candle fragrances. Also about 35 percent of the revenue from candles are made during the holiday season, primarily November and December. The candle industry is not a bad one to enter if you can have a bit of innovation and determination. You’ll need a solid manufacturing partner and dealing with a contractor that has experience in the industry like Arizona Natural Resources will get you off to a great start. For more information or inquiries about quality candle manufacturing, feel free to contact us.