Are you thinking of entering the skin care or makeup product industry? Although both are very lucrative industries, sales from last quarter are showing more generosity toward skin care products with an increase of 6%. This means skin care sales outperformed make up sales last quarter.

As most cost-conscious consumers opt for skin care products, makeup sales have slowed down 4%. This is because the skin care industry has newer products and brands, including from smaller companies, which have been very appealing to consumers seeking unique and innovative products.

An industry analyst at The NPD Group has stated that makeup sales have been slowing down significantly since 2016. Contributing factors are the decrease of average prices for makeup and lip products are not selling as good as before.

What this means for someone looking to enter the cosmetics industry? Like people leaning towards healthier food restaurants rather than fast food, perhaps the skincare industry is more ideal to enter because people are no longer worried of covering up their skin and would prefer actually taking care of their skin.

If you are interested in the cosmetics industry and need more information and guidance, feel free to contact us. Our services range from manufacturing, research & development, quality control, regulatory and packaging specifically in the cosmetics industry.

https://www.cosmeticsbusiness.com/news/article_page/Premium_skin_care_sales_outperform_makeup_in_the_US/132099