Like the food industry going towards more organic and natural options, the skincare industry is now going the same route by crafting their products with more natural ingredients. Forty to 50 percent of women in the U.S. are looking for products with natural or organic ingredients, according NPD Group’s Women’s Facial Skincare Consumer Report.

What classifies these skincare products as natural or organic is that they are made without the following ingredients, which can be seen as harmful:

  • Fragrances
  • Parabéns
  • Phthalates
  • Sulfates
  • Gluten

“Current trends across industries, from the food we eat to the clothing we wear, have been geared towards natural and safe ingredients; the same holds true when it comes to consumers’ purchase criteria for skin care. Consumers today are expecting transparency and full disclosure, and it is critical for brands to clearly state their position on such issues such as ingredient usage and product testing.” states Larissa Jensen, Executive Director and Industry Analyst at The NPD Group.

Some of the stats published by The NPD Group’s study are:

  • 4% increase in women buying skincare products that are for sensitive skin, contain no fragrances, and are hypoallergenic.
  • 48% of respondents look for skincare products formulated from natural or organic ingredients.
  • 7% increase in women buying skincare products that free of parabens, phthalates, sulfates and gluten.

This study is in correlation with the amount of environmentally skincare products being made and sold in the last year. In fact, sales in the skincare industry for organic and natural products increased by 13% in the last year, according to the NPD report.

There is nothing to worry about in this rising trend even if women are becoming picky about the skincare products they purchase. It is in fact helping the skincare industry by increasing sales in complementary skin care products such as face masks. More than a fifth of women are using more than four skincare products a day, according to the report. From facial cleansers to lip products and moisturizers, this trend is increasing engagement and sales like never before.

If you are in the skincare industry or are looking to enter, then organic and natural products is the route to go. If you are in need of a consultation regarding the skincare industry, whether it be manufacturing, research and development or formulation, Arizona Natural Resources can help.

Thirty percent of women are now using face masks, making this the fastest-growing segment in the skin care market with a 37% increase in face mask sales from prestige beauty brands.

“The fact that consumers are open to expanding their skin care routine presents an opportunity for brands to look beyond the basic regimen of a cleanser and moisturizer,” said Jensen.

“By adding supplementary products such as masks, consumers can engage and experiment with a brand in new ways, which generates more excitement, translating to more sales, for the skincare category.”

Source: https://www.cosmeticsbusiness.com/news/article_page/Almost_half_of_US_women_are_seeking_more_natural_skin_care_products/134038